Wasting Your Time or Being Effective with Social Media There was a recent article in The Birmingham News about social media being the key to marketing in today’s economy. While I am a certainly a strong proponent of social media marketing, it is not for everyone or every business. The fact of the matter is that [...]
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Mastering social media
December 8th, 2011 
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Posted in Blog 
Tags: #Captive audience, #digital media, #effective, #internet, #new business, #sales, web analytics online advertising customer experience digital marketing search engine marketing lead generation seo metrics online marketing web marketing measurement social media marketing usability a 
2 Comments »Public opinion Digital Billboards
December 4th, 2011 admin In 2008 and again in 2009, Arbitron, the media research firm, sought to answer a relatively simple question: what does the public think about digital billboards? Arbitron researchers found people are aware of and positively inclined toward this new technology. The Arbitron studies focused on two metro areas (Cleveland, OH, and Los Angeles, CA) where [...]
Posted in Blog Tags: #Captive audience, #digital media, #effective, #internet, #new business, #sales, web analytics online advertising customer experience digital marketing search engine marketing lead generation seo metrics online marketing web marketing measurement social media marketing usability a No Comments »Digital Billboards. Changing the Delivery of Information
October 26th, 2011 admin Billboards are the oldest mass medium. The first standardized posters appeared in the 19th century and, not surprisingly, the medium has adapted over time. What was once a poster on the side of a building became a freestanding, purpose-built billboard. Hand painting on a sign became printed paper pasted on the board. Paper and paste [...]
Posted in Blog Tags: #Captive audience, #digital media, #effective, #new business, #promotions, #sales 5 Comments »Role of Digital Billboards in public service.
October 21st, 2011 admin Among the most important users of digital billboards are law enforcement agencies. The FBI, the National Center for Missing and Exploited Children (NCMEC), the US Marshals Service, and county and city sheriff and police departments use digital billboards to help keep their communities safe. Because digital billboards can be updated remotely and instantaneously, they are [...]
Posted in Blog Tags: #Captive audience, #digital media, #effective, #internet, #new business, #sales No Comments »Best principals for effective advertising
October 20th, 2011 admin Here are the best practices we’re seeing right now in online advertising: Test, test, test Did we say test? Running a smaller buy as a test is an effective method to determine what placement, creative, SOV “share of voice,” etc. will be best for a larger advertising campaign. Ad design It’s always easier to critique [...]
Posted in Blog Tags: #audience, #Captive audience, #digital media, #effective, #internet, #new business, #sales 8 Comments »Subaru driving digital signage across Canada
October 18th, 2011 admin Subaru Canada Inc. recently announced the introduction of Subaru.TV, a digital signage network displaying content developed or selected by Subaru Canada to improve the brand identity and shopping experience while explaining the many products and services provided at its dealerships. According to the announcement, the project ensures that customers will be engaged and entertained rather [...]
Posted in Blog Tags: #audience, #Captive audience, #digital media, #effective, #internet, #new business, #sales 2 Comments »Learn how to win in a World of Change
October 17th, 2011 admin Event Description Taking on the New B2B: How to Win in a World of Change Business-to-business markets are changing at an accelerating rate. The new world buyer wants control, and is using web-based tools to get it. Current and potential customers have more options. That means that your lead generation, sales productivity and [...]
Posted in Blog Tags: #audience, #Captive audience, #digital media, #effective, #internet, #new business, #sales No Comments »Digital Point-of-Sale Solutions
October 15th, 2011 admin Interact with your customer at point of sale! Saab/Revel POS is a self-contained, programmable, 19 inch dual-display system designed to attract the attention of your customers. Mounted at the checkout counter, Saab/Revel POS makes it much easier for you to promote value-added products and services, and easier for the customer to make purchases. Benefits for [...]
Posted in Blog Tags: #advertisin, #audience, #Captive audience, #effective, #internet, #new business, #sales No Comments »Digital Advertising Networks
October 10th, 2011 admin Your customers deserve entertainment. Dynamic moving images stimulate customers, inticing them to buy. Digital Signage Networks is an exciting, new advertising medium that reaches out to customers while they are in the process of buying in a retail environment. Unique Benefits to Advertisers Direct response: the ability to activate direct response to advertising content, turning [...]
Advantages of Digital Signage
October 9th, 2011 admin No matter the industry, digital signage solutions give retailers the ability to build loyalty and brand awareness, enrich customer experience, and drive bottom-line results. According to the Point of Purchase Advertising International (POPAI), approximately 75% of buying decisions are made at the point of purchase. This number reflects the industry-wide interest and need for increase [...]
Posted in Blog Tags: #advertisin, #Captive audience, #effective, #new business, #promotions 9 Comments »
